The Peninsula Experience

Reimagining the digital journey for an iconic hotel brand.

The Peninsula Hotels group operates prestigious properties in major cities around the world and is known for setting the highest standards in delighting guests with luxurious comfort and impeccable service.

CHALLENGE. Peninsula Hotels—impressed by Designory’s leadership in interactive apps for clients such as Subaru and Infiniti—approached the agency to help overhaul their global brochure program. The brand wanted to be more environmentally friendly and offer guests a more engaging experience by moving away from print and toward digital.   

SOLVE. To reimagine the client's brochure program, we began with in-depth property visits that helped us gain a deep understanding of The Peninsula Hotels’ experience. We translated our learnings into one goal: taking guests on an engaging journey through each hotel’s rooms and suites, inspired dining experiences, and luxurious services through a new, fully-immersive branded app. We used descriptive and inspiring stories, aspirational imagery, and an intuitive content flow to capture both the guests’ imagination as well as the company’s elegant and glamorous style. Lastly, our web analytics team implemented metrics into the app in order to help the client accurately measure performance.

RESULT. We successfully helped The Peninsula Hotels create an immersive app that showcased their portfolio of hotels, successfully told The Peninsula Hotels’ story in an engaging and targeted way, and transformed their print brochure into the more relevant, digital experience. It has also been a particularly valuable tool for the company’s sales group and their partnerships with high-end travel agents and event planners. In the future, we plan to extend the program with immersive experiences for individual hotels so to reflect each location’s unique culture and character.