Infiniti is a premium automotive company, offering high-performance luxury vehicles built with daring designs, powerful engines and empowering technology.
CHALLENGE. Designory was selected to help Infiniti transform the look and feel of their previous content. The client also needed a partner that could help continuously create a robust, on-brand selection of images and videos to support their regional marketing efforts.
SOLVE. We exclusively developed a high-level concept that focused on the more real, yet intriguing, experiences that Infiniti’s innovations and technology deliver to drivers. We created print and video assets using unique narratives for each vehicle. With stylistic elements—inspired by the allure of fashion runways—such as lens flares and shallow depth-of-field, these assets successfully evoke a desire to see more. But we didn't stop there. Currently, we manage the strategy and creation of these assets, which also include product details and technology demonstrations, then we prepare them for distribution to over 50 markets worldwide.
RESULT. Our efforts delivered a consumer engagement average of 26 minutes for Infiniti’s digital brochures and converted 10-15% of the audience to site visits for a deeper shopping experience. Additionally, we changed the way Infiniti communicates globally by continually creating and delivering uniquely emotional, vibrant, and consistent imagery across all of their markets and channels.
Integrated Marketing, Content Marketing, User Experience & Design, Technology, Analytics & Insights, Point of Purchase
LA ADDY Award: 1 Gold, 4 Silver, 2 Bronze
Silver International Automotive Advertising Award
Silver District 15 Regional ADDY Award
From concept to completion, we delivered 44 videos and more than 2,500 images of 9 products in just 7 months. After that, we’ve continued to redefine Infiniti’s marketing content by evolving the brand’s photographic look and feel as well as creating an all-new video program that demonstrates each model’s key features—ultimately showcasing the entire Infiniti lineup and helping the brand stand apart from the competition.
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