NAMA (National Agri-Marketing Association)—the nation's largest association for professionals in marketing and agribusiness—awarded the Right Red Tractor mobile app as the National Best of NAMA.
Designory partnered with Case IH to develop a new, digital tool that would help the client’s livestock, landscaping and vineyard customers choose the right “red” (Case IH) tractor for their operation. The goal of this digital tool is to simplify the decision-making process for those producers looking for a tractor with up to 120 horsepower. It was also optimized for mobile use, since mobile technologies are increasingly becoming an integral part of Case IH customers’ operations.
After a simple, 5-step process—with questions like how much they will be using the tractor, how much power they will need, whether they would like a cab—the producer receives a recommendation for which Case IH model will best meet his/her needs.
“This app did exactly what was needed. It provided quick answers and the right information with the highest conversion rate (95%) we’ve ever seen in a tool like this. We were proud to be a part of this project.” Samantha Arnold, Senior Project Manager, Designory
Samantha Arnold
Senior Project Manager at Designory