Designory received a Graphis Poster Silver award for Nissan’s JUKE Color Studio in the automotive category. As a part of this honor, one full page in the 2016 Graphis Design Annual is dedicated to the poster. “I have to tell you, seeing our work nestled among the best and brightest Graphis poster entries made me catch my breath,” said Lynne Grigg, Chief Creative Officer, Designory.
This poster began with a simple mission: Create showroom materials designed to pique consumer interest in a new lineup of colorful accessories for the quirky Nissan JUKE. The mood had to be about play, imagination and personalization. The Designory team landed on the idea of a lenticular. It was a clever way to show off multiple colored accessories in a single poster.
“In the digital world we live in, it’s also fun to be reminded of the unexpected impact of print.” Carol Fukunaga, Creative Director, Designory.
Graphis presents and promotes the work of exceptional talent through its hardcover annuals and online archive covering Advertising, Photography, Design, Typography, Posters and New Talent. Awarded work is showcased in both.
Erica Amestoy
Group Director, Marketing Communications at Designory