Rick Multari has joined Designory as Global Brand Leader across the Nissan, Infiniti and Datsun brands. Multari will be in charge of all agency business with Nissan Motor Company (NML) including global product content programs. He is joining Designory’s team as part of Nissan United, Omnicom’s multi-disciplinary group of agency leaders focusing on further strengthening the Nissan family of brands. Multari will be based out of Designory’s Long Beach headquarters in Southern California.
“Anticipating our clients’ evolving product content needs is what we do every day at the Designory. Nissan is embarking on some very exciting global initiatives so the time is right to bring someone of Rick’s caliber and global experience on board to lead our team,” said Paul Hosea, Chief Executive Officer of Designory.
Multari is an experienced global brand and business leader who has worked on high profile campaigns across multiple categories in the United Kingdom, Australia, and Asia. His agency affiliations include Saatchi & Saatchi, TBWA, Ogilvy and M&C Saatchi. Multari spent the past nine years with TBWA/Omnicom. During that time, he was brand leader of Shangri-La Hotels and Resorts worldwide and adidas Asia Pacific. Most recently he served as Global Group Account Director with the TBWA Infiniti team before a stint as consultant to Infiniti global brand marketing based in Hong Kong.
“I feel I can bring extensive global strategic experience and understanding to support Designory and the growing opportunities for our clients Nissan, Infiniti and Datsun,” said Multari. "As our industry reshapes itself to meet our clients’ growing demands for high quality product content, Designory is poised to deliver on that. I’m energized by the possibilities ahead.
Erica Amestoy
Group Director, Marketing Communications at Designory