Russell Reynolds Associates is an executive search firm and a global leader in the assessment, recruitment and succession planning of CEOs, boards of directors and other key roles.
CHALLENGE. Russell Reynolds Associates, having a new and competitive brand positioning, approached Designory with a clear business objective. The firm wanted to transform and strengthen their digital presence—while infusing this new branding, conveying their thought-leadership and industry expertise, and leading visitors to executive-search consultants.
SOLVE. We approached the redesign of RussellReynolds.com with the goal to drive new business from both prospective as well as existing clients. We employed a well-thought-out and well-developed digital strategy that ensured the site stood-out from the competition and had a consistent brand presence. We broke down the silos of content found on the former site, ultimately creating a more integrated user experience. We restructured each page, making it easy for users to find and access industry-related insights and articles, as well as the consultants they were seeking—without having to navigate to different pages. Lastly, we added features like new functionality and content to help potential clients find, learn about, and connect to any consultant through advanced searches, scannable bio pages, and a call component.
RESULT. RussellReynolds.com is becoming an information hub for clients and visitors alike. It also successfully reflects the firm’s leadership and expertise in the sectors and practices they serve. Site traffic has increased from all traffic sources (+15% Unique Visitors +13% Direct + Organic Search, +19% Referral, +24% Social). Post launch, we’ve continued to provide regular KPI reporting, and employ robust metrics and analysis that all offer key insights into the interests and behavior of their clients by region.
Analytics & Insights, Content Marketing, Digital Strategy, SEO / SEM, Technology, User Experience & Design
With a responsive design, the new site ensures that visitors can access the same content and functionality across desktop, tablet and mobile devices. We also added a collapsible navigation panel that allows mobile and tablet users to easily access any and all content. With these modern web features, we successfully brought our client to the digital forefront of executive search firms.
We'd love to learn more about you. Fill out the form below and we'll get back to you right away.